Our members star in AARP-AAPI Community’s Valentine’s Day video and campaign

Immigrant love stories that go beyond romance

A fit older man in a dapper suit suit turns to his wife and sings a few lines from a romantic song in Hindi, ” Life is nothing but your story and mine,” he croons. She laughs, almost shy, as he puts his arms around her. As he continues to speak of his love and their life together, they both begin to cry.

The couple in the video are Dinesh and Kusumben Parmar, active members of India Home. They are the stars in a video campaign created for AARP by Next Day Better, a media company that specializes in telling stories about Asian American communities.

His goal is two-fold says Ryan Letada, CEO and Co-Founder. On the one hand they want to bring immigrant Asian American and Pacific Islander stories and histories into the mainstream; on the other they want to “build intergenerational/inter-relationship understanding and empathy to strengthen and unify families.”

Video featured by AARP

AARP partnered with Next Day Better and features the storytelling campaign capturing Asian American Pacific Islander love stories on unconditional love on its various outlets. 

Next Day Better asked Dinesh and Kusumben to share their “love origin story” as a way to highlight their family’s history in America, a history that is shared by so many other immigrants to this country. Immigrants like Dinesh and Kusumben know that their stories go beyond mere romance to encompass an unconditional love that is expressed through courage, long struggle and sacrifice for the sake of family. Dinesh poignantly sums up the stories of so many new comers to America when he describes the couple’s life together as a ” journey of sacrifice, sorrow and happiness. ”

Watch the video for more on Dinesh and Kusumben’s poignant love story.

Valentine’s Day and fighting stereotypes about love and aging

The Stereotypes of Love 

You’ve seen the advertisements around Valentine’s Day—the media and your timeline are probably filled with them. These images invariably feature young people—beautiful, tan, fit young people with perfect hair and dazzling teeth celebrating their love. These images are also rampantly ageist. You may not realize it, but this is the culture subtly telling you that everything associated with Valentine’s Day—love, beauty, passion, physical intimacy—all the beautiful human experiences somehow only belong to the young.Nayyars-2

By reinforcing these stereotypical ideas of love, the media writes older adults out of the national consciousness, diminishes their real experiences of love and dehumanizes them. Perhaps, as Ashton Applewhite, author and anti-ageism advocate says, the time has come to “think critically about what age means in this society, and the forces at work behind depictions of older people as useless and pathetic. Shame can damage self-esteem and quality of life as much as externally imposed stereotyping.”

Neeru and Kaushik-2

Love Transcends Age

Many of the seniors at India Home find themselves at a point where they are in a position to enjoy the companionship they have achieved over a lifetime spent together.

As Geeta put it, “Even today, after 45 years of marriage, we go everywhere, for walks, shopping and so on, together. He [her spouse, Shantilal] likes being with me.” 

Sudha, said of her partner of 52 years, “We’ve learned to live together over the years. When one is angry, the other keeps quiet. Then when we cool down we talk about it, express our opinions.”Narulas-2

Listening to these veteran couples would help anyone who has ever been in a relationship identify and empathize with them and undo, what Applewhite calls, “the “otherness” that powers ageism…”

The truth is that love transcends age. This doesn’t need to be said, but older adults, whether they are 60 or 80 years old, feel love, longing, tenderness, friendship, passion–all the emotions that make us fully and gloriously human.

Giridhar, a quiet senior at our center, expressed his feelings about his relationship eloquently when he said, “Like the left leg and the right leg is needed to keep the body upright, my wife and I worked together to make our marriage work.”

Patels-2Disrupting Notions of Love

So to celebrate this Valentine’s Day, we decided to disrupt the stereotypes that exclude older adults from this national celebration of love. Our Twitter campaign features vibrant, loving couples talking candidly about their long partnerships.

After all, love is love, no matter what age you feel you are.

Another Valentine

by Wendy Cope

Today we are obliged to be romantic
And think of yet another valentine.
We know the rules and we are both pedantic:
Today’s the day we have to be romantic.

Our love is old and sure, not new and frantic.
You know I’m yours and I know you are mine.
And saying that has made me feel romantic,
My dearest love, my darling valentine. –