Our members star in AARP-AAPI Community’s Valentine’s Day video and campaign

Immigrant love stories that go beyond romance

A fit older man in a dapper suit suit turns to his wife and sings a few lines from a romantic song in Hindi, ” Life is nothing but your story and mine,” he croons. She laughs, almost shy, as he puts his arms around her. As he continues to speak of his love and their life together, they both begin to cry.

The couple in the video are Dinesh and Kusumben Parmar, active members of India Home. They are the stars in a video campaign created for AARP by Next Day Better, a media company that specializes in telling stories about Asian American communities.

His goal is two-fold says Ryan Letada, CEO and Co-Founder. On the one hand they want to bring immigrant Asian American and Pacific Islander stories and histories into the mainstream; on the other they want to “build intergenerational/inter-relationship understanding and empathy to strengthen and unify families.”

Video featured by AARP

AARP partnered with Next Day Better and features the storytelling campaign capturing Asian American Pacific Islander love stories on unconditional love on its various outlets. 

Next Day Better asked Dinesh and Kusumben to share their “love origin story” as a way to highlight their family’s history in America, a history that is shared by so many other immigrants to this country. Immigrants like Dinesh and Kusumben know that their stories go beyond mere romance to encompass an unconditional love that is expressed through courage, long struggle and sacrifice for the sake of family. Dinesh poignantly sums up the stories of so many new comers to America when he describes the couple’s life together as a ” journey of sacrifice, sorrow and happiness. ”

Watch the video for more on Dinesh and Kusumben’s poignant love story.